Thursday 1 September 2016

WAR for telecom reliance, idea and Airtel

Reliance conducted the 42nd Annual General Meeting yesterday where it announced tons of offers for users. These announcements can start a data tariff war between Reliance Jio and other telecom operators. However, according to experts, the offers presented by Reliance Jio are distinctly disruptive and a “bold move” towards digitizing millions in the rural parts of the country, setting a tough benchmark for its competitors as data becomes the new thing. Reacting to an array of announcements made by Reliance Industries Chairman Mukesh Ambani at the company’s 42nd Annual General Meeting post its listing in Mumbai, they said data mining is the future and Jio is a “perfectly-planned” move towards that.


“To make digital revolution a success in our country, especially for millions of rural Indians, data mining is the future. I feel Jio is targeting nearly 450 million feature phone users who will make a shift to smartphones in the near future,” Tarun Pathak, Senior Analyst, Mobile Devices and Ecosystems, Counterpoint Research, told IANS. ”With its disruptive pricing and lucrative offers, Jio is set to beat the rivals and become their first choice,” he said. According to a latest study by Analysys Mason, telecom companies won’t actually lose out by lowering tariffs. It underscores that in terms of affordability, an average monthly increase in data usage to 10.2 GB at a discounted tariff of Rs 57 per GB, with 10 percent contribution from voice, translates into a total increase in monthly average revenue per user of Rs 645

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